Like most businesses, dental practices will likely attract more clients if they employ digital marketing for dentists and create a solid online presence. When dentists want to promote their products and services, digital marketing can improve their professional reputation and attract more patients. Dental practices can use their websites, blogs, and social media accounts to inform patients about the importance of dental health by using status updates, graphics, and videos. Digital marketing for dentists also allows followers to interact with businesses and provide feedback in real-time. Here are a few tips every dentist should keep in mind.
To ensure that your practice continues to be successful, you and your team will need to come up with a is to appeal to new patients regularly. An Aldrich Advisors report indicates that each dentist needs no less than 20 new patients a month for substantial success and overall business growth. Digital marketing for dentists is one of the best ways to enhance a dental practice's client base.
When dentists boost their digital presence by creating or improving their website, online listings, and social media outlets, they will likely see significant growth in their businesses. Pew Research also reports that 77% of customers will look for a dentist online and research the treatments that the dentist offers. Technology is continuing to evolve, and many people are finding a dentist or other medical provider using their smartphones. Potential customers can also search for dentists in their area which is why local marketing is crucial as well.
Whether you're just starting your dental practice or you've been in business for years, here are some marketing tactics to keep in mind.
Personalizing Your Google My Business Page
One of the first things you can do to bring more attention to your dental practice is to create or update your Google My Business (GMB) page. This is one of the main tools for search engine optimization and makes it easier for customers to find out more about your business. Consumers often use GMB to search for businesses in their neighborhoods, so the more details you provide, the better. Be sure to include lots of high-quality photos of your business, pictures of yourself and your staff members, and contact information for your dental practice. Let patients know your hours of operation and include a few reviews from previous patients if possible.
Digital marketing for dentists via GMB is fairly easy. You can use your Gmail account to create your business page. If you have several locations, you can create a GMB page for each of your offices. You'll have to submit your location to be verified (this process could take a few weeks). Once you have your verification, you're free to customize your GMB page with as many details as you want. Filling out each section of the page will make it easier for patients to learn about your dental practice and make an appointment.
Boost Your Social Media Presence
Over 4.62 billion people use social media regularly. Over half (54%) of these individuals use social media as a way to learn more about products before they buy them. On Facebook alone, there are more than 1.9 billion users accessing the site daily. This means digital marketing for dentists should also include social media.
Once you set up the social media channel(s) for your dental practice, you can use the platform for the following tasks:
Remind your followers that they may have dental benefits that they are paying for but not utilizing. Over
25% of individuals who have dental insurance are unaware
of all the benefits they are entitled to receive, which can include x-rays, deep cleanings, and detailed checkups.
Post infographics that provide statistics and interesting facts that patients need or want to know.
Post before and after pictures and videos with your patients' permission to showcase the quality work you and your staff can provide. This is especially helpful if you provide orthodontics or cosmetic dentistry services.
Create video content that brings more attention to the services you provide and testimonials from your patients. This gives your followers the impression that your dental practice is experienced, professional, and friendly.
Repurpose your FAQs and patient reviews to use them as social media posts
Create social media ads that appeal to your demographic. In 2019, Facebook made more than $15.6 billion in mobile ad revenue!
Customizing Digital Marketing for Dentists
It's important to think outside the box when it comes to digital marketing for dentists. If you or a member of your staff have an outgoing personality, you can create short videos on Instagram or TikTok to give followers information that will help them dispel myths about going to the dentist. You can also use social media to inform patients about new technologies in the dental industry that will make their appointments more efficient.
If you have a blog on your dental practice website but don't update it as often as you should, it's a good idea to start refreshing this part of your website. The blog content can let your patients know what to expect during their appointments and answer their questions about complicated dental procedures. Your blog can also offer practical information on how to properly clean teeth and gums and how patients can avoid common dental issues.
It's also a good idea to post blogs or videos addressing certain trends in the dental industry, such as oral hypersensitivity. For instance, your patients may have questions about dental implants or teeth whitening. You can have one of your staff members interview you to answer questions about these procedures or compose an engaging blog that provides readers with pertinent information.
Updating your blog and social media posts about new product offerings, such as dental hygiene kits or even new subscription-based dental plans can also help boost your sales!
Final Thoughts
Keeping these helpful tips in mind can make digital marketing for dentists more efficient and effective. When your current and potential patients see what your dental practice can provide, they may be more likely to keep regular appointments and experience less stress when planning a dental visit. Consistent and informative engagement with your clients can also lead to word-of-mouth marketing which provides even more patients you can provide quality services for.
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